
Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here MEMBER LOGIN BE A MEMBER Search Marketers Intrigued By Google’s 1 Mar 31, 2011 at 9:13am ET by Pamela Parker It’s difficult to gauge the potential impact of Google’s new 1 initiative on marketers because of one somewhat mysterious factor : consumer behavior . When compared to Facebook , with its Like” button , Google likely has relatively few users who’ve bothered to set up profiles . And , if a consumer doesn’t have a profile , using 1 isn’t an option unless they set one up which is a lot of trouble to go through to express your approval about a search listing or , in the future , a . website Let me recap how 1 works for advertisers All ads unless you opt out will show a greyscale 1